Learn more about the benefits of small business membership in the U.S. Off-page SEO focuses on building your site’s authority through external signals. If you’ve ever considered a page ranking at the top of Google to be “lucky,” think again. For any such lucky duck, majestically perched at the top of the SERP, you can rest assured there’s a host of legwork going on beneath the surface to make this SEO Anomaly possible.
Agency Services
Visuals are a vital component to providing a positive user experience on your site. They help enhance your pages and make them visually engaging for your audience. If your images aren’t optimized, however, they can be detrimental to your SEO. Content marketing is a fundamental part of SEO because it’s what drives people to visit your pages. People discover your business in search results through the content you create, while optimizing your content through SEO enables it to rank in search.
When done correctly and strategically, pages with more links pointing towards them from other pages on the site are likely to have a higher PageRank. For example, if you had an online store that sold pet products, you may add a link from a blog post about Dog Grooming Tips to another post about Dog Shampoo. In addition, they provide another opportunity for you to include the primary keyword that you might be targeting for that URL. Moreover, if you include your primary keyword or other search terms within your descriptions, then Google will bold any words from the keyword within the search results.
Write SEO-Friendly Product Descriptions
Internal linking is crucial to keeping leads on your page longer. When you link within your content, you guide your audience to another page on your site. A responsive design will help you make your site mobile-friendly. Responsive design ensures that your website adapts to whatever device your audience is using. Whether it’s a mobile phone, tablet, or computer, your audience will get the best experience for their device. Once you integrate images on to your site, you need to optimize them.
What are some common on-page SEO techniques?
Implementing an SEO strategy brings visitors to your site, improves your click-through rate, and ultimately increases the likelihood they’ll purchase your product or service. Over 70% of marketers say that an on-page SEO strategy is better than PPC (pay-per-click) ads for converting prospects into sales. Stellar SEO works with restoration service providers nationwide, helping them rank in their local markets. Our SEO campaigns are perfect for customizing the specific on and off-page services restoration companies may need to compete in their markets.
- Technical SEO is a term used by marketers to describe advanced SEO practices in the domain of professionals.
- But, if you don’t have technical SEO dealt with, it can negatively impact all the other on-page SEO tactics you’re implementing.
- In the next sections, we’ll talk about the other on-page optimizations your pages need, as well as naming and organizing your content.
- The goal of keyword research is to find keywords that can drive traffic to your website.
- Image optimization is crucial for improving page load speed and enhancing SEO.
- Titles and meta descriptions are some of the first things that search engines Googlebot and Bingbot look at to understand your page content.